I am pleased to report that Prudential continued to perform strongly in the first half of 2010, achieving high levels of sales growth and new business profits.
Prudential's strong performance in the first six months of 2010 reflects the successful execution of the Group's strategy and builds on the momentum seen in 2009.
2010 Half Year Financial Report.
European Embedded Value operating profit increased by 35 per cent
International Financial Reporting Standards operating profit based on longer-term investment returns increased by 41 per cent 2
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