We strive to ensure that our investment in local communities has a sustainable benefit. We encourage our businesses to establish projects focused on financial capability, education, and meeting the needs of the most vulnerable in society, particularly the elderly and the young.
In 2009, Prudential spent £6.5 million in support of its community investment strategy. This total investment includes a significant contribution made by many of our employees around the world through volunteering. It also includes direct donations to charitable organisations, amounting to £5.6 million.
Our flagship volunteering programme, the Chairman's Award, has gone from strength to strength.