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There's more to Prudential

In 2009, we delivered an outstanding performance generating significantly higher profits while consuming less capital. This performance demonstrates the success of our strategy to focus on the most profitable growth opportunities in our chosen markets around the world.

Chief Executive

Chief Executive's report

I am pleased to report that Prudential delivered an outstanding performance in 2009, generating significantly higher profits while consuming less capital.

Chief Financial Officer

Business review

In 2009 Prudential has continued to balance profitable growth, capital conservation and cash generation to both protect the Group's financial strength and preserve its long-term growth potential.

Highlights

3,090 million pounds
European Embedded Value operating profit. Up 8 per cent.

3.4 billion pounds
Estimated Insurance Groups Directive surplus at 31 December 2009.

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There's more to Prudential