Giving consumers the confidence and tools they need to protect and nurture their financial security through building their financial capability.
Giving customers fair, transparent financial products through a variety of trusted channels.
Supporting ageing populations and changing demographics by providing products that meet evolving customer needs.
Understanding and reducing our direct and indirect environmental footprint.
Being an employer of choice.
Investing to benefit the communities in which we operate.
Being open and transparent about our responsibility priorities, reporting challenges as well as achievements.
Group Chief Executive's Statement
Mark Tucker explains what corporate responsibility means to Prudential.
Mark Tucker
Performance highlights 2008

Actively managed properties in the UK achieved ISO 14001 certification

Charities benefited from contributions from Prudential
Our responsibility priorities
Our seven responsibility priorities are far more than words. They are a practical commitment and guide to how we work with our customers, investors, employees and the communities in which we operate.
CR Governance Framework
We have developed a new framework to improve sustainability performance, provide greater focus and enable a more consistent approach to our reporting.
Our Business
Prudential is an international retail financial services group operating in Asia, the United States, the United Kingdom and Europe.
Your view
We welcome your feedback about our report or any other aspect of our business.

