Our responsibility priorities

Priority 5 – Being an employer of choice

More than words: At Prudential, we strive to create an environment that enables us to attract and retain the right people – those who are committed and able to deliver top performance for our customers and shareholders. To achieve our aim of being a leading international retail financial services company, and to sustain the relative out-performance we achieved in our chosen markets in 2008, we need to have the right talent, in the right places and at the right time.

We are committed to equal opportunities and diversity which are rooted in all the decisions we make and in the way we interact with our employees. We believe that treating people fairly and providing them with opportunities to develop in their roles should be based on merit and ability. The principles of fairness and the use of merit underpin our commitment to be an employer of choice.

With this requirement in mind, our primary objective in Human Resources (HR) is to deliver the leaders and leadership the Prudential Group needs – and will continue to need – now and into the future.

Our HR strategy is to achieve this by focusing on five key challenges:

• Getting the right people into the business.
• Building and rewarding performance.
• Growing a strong talent pipeline.
• Developing credible successors.
• Developing an organisation that works.