Our responsibility priorities

Priority 3 – Supporting ageing populations and changing demographics by providing products that meet evolving customer needs.

More than words: In many countries around the world people are living longer, healthier lives and birth rates are in decline, leading to ageing populations. With fewer workers and more people in retirement, people will be increasingly called upon to provide for their own financial wellbeing.  Changes in demographics and workforce patterns are also impacting on customers’ financial needs.

Prudential is committed to understanding how changing demographics around the world will impact on customers’ financial needs. The overwhelming evidence of ageing populations around the world has led to Prudential designing its overriding strategy to centre on the global retirement opportunity. We also work hard to ensure that we provide products and solutions that meet evolving customer needs.