Our responsibility priorities

Priority 1 – Giving consumers the confidence and tools they need to protect and nurture their financial security through building their financial capability.

More than words: Financial planning, and the need to make long-term financial decisions, are becoming increasingly complex as a result of changing work patterns, increased life expectancy and improved consumer choice. However, many people lack even the most basic financial skills and are often bewildered by the financial choices they should make and by the range of financial products available.

It is therefore in everyone's interest that consumers are well informed and confident about taking major savings and investment decisions and about the need to resolve debt issues.

Prudential works with many organisations around the world to help people master their finances. We offer our time, expertise, our financial support and our sponsorship of initiatives that help consumers – young and old – to gain the financial confidence and knowledge to manage their finances.